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Crittr has one job.
Wander the technology wilderness.
Sniff out meaningful changes.
Ignore shiny distractions.
Report back with the good stuff.
Your Guide to the Technology Wilderness
Meet Crittr
- Technology changes fast. Crittr keeps watch.
- Crittr is Technicole's technology surveillance initiative, tracking meaningful changes across CRM, AI, marketing, sales, and revenue operations.
- It filters feature-creature noise so you can focus on what actually matters.
What is Crittr?
Crittr is an ongoing technology intelligence initiative focused on revenue systems.
It continuously monitors CRM platforms, marketing technology, AI tools, sales software, customer success platforms, automation tools, and workflow technology to identify meaningful product changes.
Rather than reporting every feature release, Crittr answers the questions businesses actually care about.
- What changed?
- Why does it matter?
- Should you do anything about it?
- Could this improve an existing workflow?
- Is this another Feature Creature, or is it actually useful?
Crittr at Work
Dig deeper. Share what matters.
What Crittr Watches
CRM & Revenue Platforms
HubSpot, Salesforce, integrations, product updates, feature releases, pricing changes, and workflow improvements.
AI & Business Technology
ChatGPT, Claude, Gemini, AI agents, productivity tools, and practical business applications.
Revenue Operations
Sales, marketing, customer success, automation, reporting, data quality, and system optimization.
What is Crittr?
Crittr is Technicole's technology surveillance initiative that tracks meaningful software changes affecting CRM, sales, marketing, automation, and revenue operations.
Is Crittr only for HubSpot users?
No.
While HubSpot is frequently covered, Crittr monitors the broader revenue technology ecosystem, including CRM platforms, AI tools, automation software, marketing technology, and sales applications.
What is Crittr Crawl?
Crittr Crawl is the newsletter where Crittr publishes curated technology updates, software changes, workflow insights, and practical analysis.
What is a Crittr Sighting?
A Crittr Sighting is a noteworthy technology finding that deserves a closer look—whether it's a software update, AI capability, workflow change, or emerging trend affecting revenue systems.
What is Crittr Watch?
Crittr Watch is an ongoing service where Technicole monitors technology changes that specifically affect your business systems and workflows.
